What is a exact match keyword? (2024)

What is a exact match keyword?

Exact Match is the Google keyword match type that allows you to show your ad when a searcher types the exact word or phrase you are bidding on.

(Video) UPDATE: Broad vs Phrase vs Exact Match
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What is an example of an exact match?

Examples of the use of exact match

An example of an exact match might be [men's clothing], so your ad may appear on search queries such as elegant men's clothing, men's winter clothing. Google cites [shoes for men] as an example, so your ad will appear for the search queries shoes men, men shoes, men shoe.

(Video) Broad, Phrase or Exact Match?
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What is phrase match keywords?

With phrase match, a user's word order matters only when it changes the intended meaning of your keyword. When you use phrase match, your ads get to the right users without the creation of an extensive list of keywords and phrases.

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What is the symbol for exact match keywords?

If you use exact match, you could see fewer impressions but a higher clickthrough rate (CTR). The correct syntax for writing exact match keywords is by adding square brackets ( [ ] ) around the phrase.

(Video) Google Ads Keyword Match Types Explained | Broad Match, Phrase Match and Exact Match Full Tutorial
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How do I get exact match on Google?

Use Quotes for Exact-Match Search

You can use quotes to force an exact-match search.

(Video) Exact Match Keyword (2022) - How To Use Exact Match Keywords In Google Ads With Examples
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Which keyword match is best?

Of the 3 keyword matching options, exact match gives you the most steering over who views your ad, but reaches fewer searches than both phrase and broad match.

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What are the 4 keyword match types?

There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match.

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What is an example of phrase match keywords Amazon?

The phrase match is where you specify a phrase and the keywords are matched with terms before or after. The key feature of phrase match is that it allows you to control the word order. Variations may include misspellings, singulars and plurals, stemming; eg, skiing gloves, ski gloves, abbreviations, and acronyms.

(Video) EXPLAINED What EXACT Match KEYWORDS REALLY Means. Google Ads Tutorial
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Should I use phrase match or exact match?

Of the 3 keyword matching options, exact match gives you the most control over who views your ad, but reaches fewer searches than both phrase and broad match.

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Does Google still use phrase match?

As of July 2021, both phrase and broad match modifier keywords have the same updated phrase matching behavior for all languages and show ads on searches that include the meaning of your keyword. You don't need to take any specific action for your phrase match or BMM keywords in order to see these changes.

(Video) How Important are Exact Match Keywords in Google Ads?
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What is exact and phrase match negative keywords?

For negative phrase match keywords, your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won't show as long as all the keyword terms are included in the search in the same order.

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Should I only use exact match keywords?

The Importance of Exact Match Keywords

Why are Exact Match keywords so important? Because there is a central flaw with the more “expansive” matching options (Broad Match and Phrase Match): Broad and Phrase Match keywords will probably show your ad against queries you don't want to advertise on.

What is a exact match keyword? (2024)
Are exact match keywords cheaper?

Exact is cheaper, as Quality Score actually populates it more often than phrase.

Do SEO keywords need to be exact?

SEO keywords don't necessarily need to be exact matches, but they should accurately reflect the content of the page and the intent of the user's search. Search engines have become more sophisticated and can understand synonyms, related terms, and variations of keywords.

What is an example of exact phrase search?

Exact phrase searching limits your search to multiple terms in the precise order specified. For example, searching for "south east asia" will only find results that include those three words side by side and in that order.

Where is the best place to put your keywords?

The page title is the most influential place to have your keyword phrase. Google pays a great deal of attention to the page title, and if your keyword phrase is there, that's going to positively affect your web page the most.

What are the benefits of exact match?

Exact match offers several advantages to advertisers compared to broad match.
  • Increased Relevance. ...
  • Better Quality Scores. ...
  • More Control. ...
  • Limited Reach. ...
  • Missed Opportunities. ...
  • More Manual Management. ...
  • Can exact match include synonyms? ...
  • Can exact match include misspellings?

Is 2.54 an exact number?

Conversions between English and Metric system are generally NOT exact. Exceptions will be pointed out to you. e.g. 1 in = 2.54 cm exactly (1 and 2.54 are both exact.)

Is a cell phone number an exact number?

Your cell phone number and your driver's license number are the numbers of your personal life that are exact. In this context, an exact number refers to a number that if it undergoes any modification will not refer to the same thing that it referred to before that modification. For example, my phone number is 12345.

How do you find exact numbers?

For example, if you pour a substance into four beakers, the number 4 is exact. There is no uncertainty in the number of beakers you have. Also, if you measure the diameter of a circle, and you calculate the radius by dividing the diameter by 2, the number 2 is exact.

How do I find the most popular keywords on Google?

Go to https://trends.google.com/trends/ in a web browser. Google Trends is one of the most reliable tools for up-to-date information on what the world is searching for. You can use several tools on the site to find popular keywords. Click the ☰ menu and select Explore.

What are the Google match types 2023?

Keyword match types determine how closely a user's search query matches the keywords in your Google Ads campaign to trigger your ad showing for the results. There are three main keyword match types; Broad Match, Phrase Match, and Exact Match, with the addition of Negative Keywords and Close Match Variants.

Which keyword match type has the highest reach?

The match type you select determines how broad or narrow your keyword reach will be. Broad match has the highest reach but the least relevant searches, exact match has the most relevant searches but the lowest reach.

What keywords to use for Google Ads?

Choose your keywords carefully.

Include terms or phrases that your customers would use to describe your products or services. Make sure your keywords directly relate to the theme of your ad and the page you're directing your customers to.

How do I get an exact match in Amazon?

Exact match is the most targeted keyword match type on Amazon. The search query must be the exact keyword or phrase. It also needs to be in the same order and cannot contain any additional words. Just like the other keyword match types, exact match keywords also target plural variations of the word or phrase.

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